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Tico berry
Tico berry












tico berry

In 1948, Goldner teamed up with the radio DJ and personality Art "Pancho" Raymond, and they launched Tico Records out of offices at 659 Tenth Avenue. At the time, the mambo craze was at its peak, and Goldner – an avid dancer and music aficionado – decided he wanted to record some of the sounds that captured the energy of New York’s buzzing nightlife. Tico Records was started by George Goldner, a garment manufacturer turned record impresario who began his career in music by running dance halls. You never know who may be able to open the door to your dream job.In the 1940s, New York City’s clubs overflowed with the sounds of cha cha, mambo, and rumba – and one label quickly seized on all of these music trends, helping to set the stage for salsa’s dominance in the mainstream years later. So don’t be afraid to get out there and network, and be nice to everyone you meet. Now I’m not saying it’s always going to be that easy, but unfortunately career progression is often more about who you know than what you know. It just so happened that Lindsay was looking for a New York-based columnist for one of his fashion magazines, and he invited Betty to come in for an interview. Not only was he a powerful magazine publisher, he was also a friend of Christina’s who told him about Betty’s work as Features Editor at Mode. You can only fake it for so long.Īfter travelling to London and meeting up with her old Mode bestie Christina (the Scottish one), who’d become a famous fashion designer, Betty was introduced to Lindsay Dunne. Moral of the story: True talent always prevails in the end. Thankfully Betty was able to save the shoot from complete ruin and all was right again. “Kimmie told me she did all the work,” said Adriana when she realised Betty had been double-crossed. It didn’t take long before Kimmie, who lacked any talent whatsoever, was more popular and more successful after being promoted to Associate Editor, all thanks to Betty who she soon turned on.Īfter stealing all of Betty’s ideas for a high-profile ‘tico berry’ shoot with model Adriana Lima and then sabotaging it when she was fired by Wilhelmina, it was Betty’s job to clean up the mess. Remember when Lindsay Lohan’s character aka Betty’s high school bully, Kimmie Keegan, elbowed her way into the Mode office begging for a job? She made a terrible first impression so Betty naively decided to take her under her wing. It’s gonna take a hell of a lot more to get rid of either one of us.” “Though my bunny and I are a little worse for wear, we’re here and we’re staying. And yes, Betty did throw a wobbly and threaten to quit after crumbling under the pressure, but eventually she decided to stick it out. She was constantly being mocked for her appearance and the fact that she was ‘different’, her ideas were dismissed and she was picked on by her colleagues – they even destroyed her favourite bunny cuddly toy.Īs far as everyone else was concerned she was just an assistant. Nobody cared about Betty’s potential, skills, drive or eagerness to succeed.Īnd it didn’t stop there. Ok, so it wasn’t the most eloquent sell BUT the point is she didn’t stop at the first ‘no’, even as she was being dragged out of the door.įinding out that she only got the role as Daniel Meade’s assistant so he wouldn’t be tempted to sleep with her was a tough pill to swallow.

tico berry

But I’m getting ahead of myself, all I want is a chance,” she pleaded. “And I have tons of ideas, I’m always jotting stuff down on the subway. I know most of your magazines inside out. “Magazines are my passion ever since I was a kid, and I can’t imagine a more amazing place to start my career than Meade publications. Instead of shuffling out of the building with her tail between her legs, Betty snapped to attention and commenced to deliver a (albeit bumbling) speech about her strengths and why she’d be a great fit for the position. All the entry level positions have been filled.” But an employee took one look at her and rudely announced: “There’s been a mistake. We were first introduced to Betty as she waited to be called for a job interview at Meade Publications. Here are four key lessons we can learn from her. Betty Suarez was an aesthetically-challenged college graduate who proved everyone wrong by building a successful career at one of fashion’s most high-profile magazines.














Tico berry